This 20 second ad for Marks & Spencer's high heels with Insolia Comfort Technology was responsible for a 70% increase in sales according to M&S's CEO, Marc Bolland.
Insolia High Heel Inserts relieve the pain of High Highs by shifting the weight off the ball of the foot, back to the heel, where it belongs. Dr. Dananberg explains his award winning invention. http://web.mit.edu/i nvent/iow/dananberg. html